The Fundraising Department
The Fundraising Department at MSF Denmark is committed to secure financial resources to ensure a steady income for our work by attracting new donors as well as cultivating and stewarding existing donors - this being either private donors or corporate partnerships and foundations. The key areas of the FR Department include:
Brand and campaigns: Acquisition of donors through several yearly nationwide digital and analogue campaigns with the focus on telling what we hear, see and do in order to ensure brand awareness and loyalty - as well as nurturing legacy funding, organizing donor events and other public engagement initiatives and programs for new and existing donors.
Loyalty & Digital: Develop all aspects of the donor experience to retain donor loyalty. We focus on digitalizing and automating our marketing setup to improve effectiveness of our marketing-activities, to support a higher degree of relevance in the dialogue with current and future donors. In other words, we want to make sure our donors stay with us longer and revenue from existing donors increases over time. The main areas of responsibilities include regular donors, telemarketing, e-mail, direct mail and donor service.
Strategic partnerships: Engaging with foundations and companies on a regular basis. The focus is to attract and cultivate new potential corporate partnerships and foundations through pitches and new bizz activities, as well as nursing and maintaining existing relationships through regular appeals and meetings – all to ensure a loyal relation and regular income.
Tech and Data: Dedicated to provide, develop and maintain the systems that are the backbone of the fundraising activities: The core CRM systems as well as all related systems, in particular all payment channels and our website. Furthermore, the team provides business intelligence, ad hoc analysis and segmentation related to the fundraising activities in order to allow the fundraisers to work data driven and base investment decisions on data.